[ 06 / RESOURCES ]
The performance ad playbook & hook vault.
Battle-tested frameworks, psychological hook templates, ad fatigue calculators, and creator briefs developed across $45M+ in managed ad spend.
[ HOOK DATABASE ]
The 3-Second Viral Hook Library
Click any hook card to instantly copy the script template to your clipboard.
NEGATIVE CONSTRAINT
49.2% RETENTION
"Please do NOT buy this unless you are prepared for [specific desirable outcome]..."
Psychological reversal that lowers defensive ad barriers and sparks intense consumer intrigue.
CURIOSITY GAP
52.1% RETENTION
"I tested every single [Category Item] on TikTok so you don't have to..."
Positions creator as an objective tester providing hard-earned consumer value.
VISUAL PATTERN INTERRUPT
56.4% RETENTION
[Cutting product in half / extreme stress test with silence for 1.2s]
Zero speaking in the first second forces the brain to visually orient to the screen.
SOCIAL PROOF AGITATION
46.8% RETENTION
"My dermatologist friend made me swear not to tell anyone about this..."
Harnesses the psychological power of insider secrets and trusted peer recommendations.
NEGATIVE CONSTRAINTS
51.0% RETENTION
"Throw away your [competitor legacy product] right now. Here's why..."
Bold visceral declaration causing instant cognitive dissonance.
DEMO / ASMR
47.5% RETENTION
"The sound when you click this into place is so oddly satisfying..."
Tactile audio hook engaging headphone users on TikTok and Instagram Reels.