[ 04 / CASE STUDIES ]

From creative fatigue to 7-figure monthly run rates.

Real verified performance metrics from brand partners who trusted SOSCALE to overhaul their short-form creative production and algorithmic flighting.

BEAUTY & PERSONAL CARE

Lumen Skincare: Scaling from $22K/mo to $340K/mo in 90 Days

+384%

ROAS Increase

-54%

Blended CAC

THE BOTTLENECK

Lumen had an extraordinary product with high re-order rates, but their paid Meta ads hit a wall. High-production polished studio commercials yielded a 1.2x ROAS and CAC of $68. Meta's algorithm was starving for authentic, user-generated micro-moments.

THE SOSCALE STRATEGY

We cast 12 diverse creators with genuine skin concerns and filmed 32 modular video assets with 64 distinct hook variations. Angles included the "Don't buy this" reverse hook, the "morning routine check", and dermatological microscope reactions.

METRIC	BEFORE SOSCALE	AFTER SOSCALE (90 DAYS)	IMPACT
Monthly Spend	$22,400	$342,800	15.3x Spend Capacity
Customer Acquisition Cost	$68.20	$31.40	-54% CAC Reduction
Thumbstop Rate (3s)	18.4%	48.2%	+162% Retention
Blended ROAS	1.42x	4.65x	+227% Efficiency

💬

"SOSCALE completely redefined how we think about ad production. Their speed of iteration allowed us to find 4 winning hero ads in month one, which let us scale our media budget by 10x without sacrificing contribution margin."

— Jessica Thorne, Head of Growth at Lumen Skincare

FITNESS HARDWARE

Titan Fit: Unlocking High-Ticket ($1,200) TikTok Conversions

$2.1M

Incremental Revenue

52%

3s Thumbstop Rate

THE BOTTLENECK

High ticket items traditionally struggle on TikTok impulse feeds. Viewers loved the product aesthetics but dropped off before completing financing applications or understanding setup requirements.

THE SOSCALE STRATEGY

We created a 4-part series addressing the top 4 objections: living room spatial fit, noise testing with decibel meters, assembly time-lapses under 10 minutes, and long-term durability stress tests.

💬

"High ticket on TikTok was considered impossible by our previous agency. SOSCALE's creative framework brought our CPA down by 36% and made TikTok our #1 revenue acquisition channel in Q4."

— Brad Sterling, Co-Founder & CEO at Titan Fit

FINTECH & MOBILE APPS

CleverPay: Driving 82,000 Verified App Installs at 42% Lower CPI

82,000+

Funded Accounts

-42%

Cost Per Registration

THE BOTTLENECK

Financial compliance restrictions caused generic corporate ads with zero personality. User trust was low and drop-off during the KYC registration funnel was over 65%.

THE SOSCALE STRATEGY

We designed a 'Man on the Street' NYC interview format asking real pedestrians how much money they lost to bank fees this year, seamlessly leading into CleverPay's zero-fee ledger.

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